Waking Up to the System — And Taking Action

How conscious choices can challenge the system and build a better future.

Lately, more and more people are waking up to a hard truth: billionaires, corporations, and their shareholders hold a staggering amount of power. But it’s not just about their wealth—it’s about their influence. They shape laws, policies, and even the stories we’re told about what’s ‘normal’ and inevitable. If you’ve been hearing a new buzzword to describe this power structure, you’re not alone: oligarchy.

What Is Oligarchy?

Oligarchy might sound like something from a history textbook, but it’s very real and very present in our modern world. It describes a system where a small group of the ultra-wealthy and powerful hold disproportionate control over society. The result? A rigged game where working people shoulder the burden, communities struggle, and the environment pays the ultimate price.

But here’s the good news: we’re not powerless.

Why Your Choices Matter

The ultra-wealthy and massive corporations depend on us more than we might realize. They rely on our labor to build their wealth, our loyalty to sustain their brands, and most importantly, our dollars to fuel their empires. Without people to work, shop, and engage, the system starts to crumble. That’s why our choices matter more than ever.

Every time we choose to support a small business, refill instead of rebuy, or invest in quality over convenience, we’re pushing back against this system. It’s not about spending less; it’s about spending intentionally—about directing our resources toward businesses and organizations that align with our values.

The Life Unplastic Approach

From the beginning, we’ve done what we can to make it easy to take action. Every product we carry, every refill you make, and every choice you make here supports a different vision for the future: one where people and the planet come first. By shopping small and sustainably, you’re contributing to a fairer, healthier world for everyone—not just a privileged few.

Start Your Year Off Sustainably

To kick off 2024 with purpose, we’re offering a digital coupon for 15% off your entire purchase from January 1st to January 7th. Just show the coupon at checkout!

Together, we can use our collective power to challenge the status quo and create real change. Let’s build a future where our choices—your choices—truly matter.